在歐美傳統汽車制造商里面，大眾可謂是電動化轉型最積極的車企之一，依托于MEB平臺，先后推出了多款ID純電系列車型，包括國內在售的ID.3、ID.4、ID.6和ID.7等，產品線基本成型。日前，大眾汽車宣布其入門級純電車型ID.1即將投產，售價2萬歐元，上市后將與即將進入歐洲市場的比亞迪海鷗等競品展開競爭。

大眾表示，ID.1的生產地點已經確定在葡萄牙塞圖巴爾的大眾汽車工廠。大眾汽車公司老板托馬斯·舍費爾透露，該工廠是大眾在歐洲最具有成本效益的工廠之一，選擇在這里生產ID.1，正是為了充分利用葡萄牙的廉價勞動力和能源成本，從而確保車輛能夠以更具競爭力的價格上市。

ID.1的尺寸將介于大眾Polo和大眾Up!之間，但其內部空間設計卻與稍大的Polo相近，這將為其提供最大化的空間和更優的布局。作為參考，大眾Polo和Up！的車長分別為4053mm和3540mm，而競爭車型比亞迪海鷗的車長為3780mm，可以預估ID.1的尺寸將與海鷗基本接近。

動力方面，ID.1將基于大眾新的MEB前輪驅動平臺打造，配備一臺70kW的單電機，雖然動力算不上強勁，但對于日常城市通勤來說已經足夠。大眾汽車尚未公布該車將配備多大容量的電池組，預計其續航不會有太大的驚喜。作為對比，比亞迪海鷗搭載55kW的單電機，提供305km和405km兩種續航版本。

值得一提的是，ID.1還將是首個使用大眾與Rivian（美國新勢力品牌）共同開發的電動架構的車型。去年，這兩家汽車制造商宣布了合作關系，大眾汽車向Rivian投資了58億美元。

為了進一步降低成本，大眾汽車計劃從中國供應商那里采購ID.1的各種零部件。舍費爾在采訪中表示，這種全球化采購策略將有助于降低零件成本，使ID.1在價格上更具優勢。這也反映了當前汽車制造業全球化合作的趨勢，以及大眾汽車對中國供應鏈質量和成本的認可。

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然而，大眾集團首席財務官阿諾·安特利茨也坦言，對于ID.1車型，公司實現正毛利潤將“非常困難”。但他認為，ID.1的推出將減輕大眾一些更賺錢的電動汽車的壓力，如ID.2等車型。這意味著，大眾汽車在一定程度上愿意在ID.1上做出利潤犧牲，以換取市場份額和品牌影響力的提升。這種以價換量的策略，無疑受到了中國電動汽車激烈競爭的影響。

點評：大眾ID.1的即將投產不僅標志著大眾汽車在電動汽車市場中的又一重要布局，也將在入門級純電市場與比亞迪海鷗等競爭對手展開激烈的角逐。對于消費者而言，這無疑是一個好消息，因為將有更多選擇來滿足出行需求。而對于大眾汽車而言，ID.1的成功與否將對其未來的電動汽車發展產生重要影響。