來源：設計先鋒隊（ID:toot8448）

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Gasconogne Apartment on Huaihai Middle Road in Shanghai bears a profound historical heritage and bears witness to the past of this city. Now, under the careful carving of Dayuan Design, it has been transformed into a RERY fashion life gallery. The interior and exterior decoration design cleverly combines historical and modern elements to create a unique and charming fashion living space.

在上海淮海中路，Gasconogne 公寓承載著深厚的歷史底蘊，見證著這座城市的往昔歲月。如今，在 Dayuan Design 的精心雕琢下，它搖身一變成為 RERY 時尚生活畫廊，室內外裝飾裝修設計巧妙融合歷史與現代元素，打造出一個獨具魅力的時尚生活空間。

From the outside, RERY Fashion Life Gallery is cleverly integrated into the surrounding environment. It is located in the prime location of Huaihai Middle Road, surrounded by trees, especially the French plane trees next to the apartment, which add a romantic atmosphere to the place. The building facade retains the style of the Republican era and coexists harmoniously with the surrounding urban landscape. In terms of spatial layout, the design team adopted a "recessed" space strategy to address the problem that the original building's glass windows were close to the edge of the building, resulting in obstructed visual connection between indoor and outdoor and narrow sidewalks. By creating a trapezoidal transition area, the street view is broadened, allowing the window display to gradually unfold, attracting pedestrians to slow down. The outdoor flower boxes echo the indoor display cabinets in scale and geometry, with only a difference in height. This continuity extends the interior design language to the outdoors, forming a dynamic visual combination and creating a unified and varied spatial atmosphere.

從室外來看，RERY 時尚生活畫廊巧妙地融入周邊環境。其位于淮海中路的黃金地段，周邊綠樹成蔭，尤其是公寓旁的法國梧桐，為這里增添了浪漫的氛圍。建筑外立面保留了 Republican 時代的風格，與周圍的城市景觀和諧共生。在空間布局上，設計團隊針對原有建筑玻璃窗戶緊貼建筑邊緣，導致室內外視覺連接受阻、人行道狹窄的問題，采用 “凹陷式” 空間策略。通過打造梯形過渡區，拓寬了街景視野，讓櫥窗展示得以逐步展開，吸引行人放慢腳步。室外的花箱在尺度和幾何形狀上與室內展示柜相呼應，僅高度有所差異，這種連貫性將室內設計語言延伸至室外，形成動態的視覺組合，營造出統一且富有變化的空間氛圍。

Stepping into the interior, the gallery's interior design highlights emerge in endlessly. The space was originally used as a bank, with mottled dark red rusty steel plates, exposed concrete ceilings and floors, forming a unique industrial memory field. The design team retained these historical traces and made them the focus of the space, which fits the design concept of "simple and pure". The 2.6-meter-high low wall system added along the perimeter, with a horizontal metal frame, not only visually alleviates the coldness of the vertical direction of the space, but also adds a mark of modern design. Through the new metal grid, you can see the carefully preserved rusty steel walls, which have been transformed from the original dry hanging components into an interface that is both decorative and functional, naturally dividing different experience areas.

步入室內，畫廊內部空間的設計亮點層出不窮。原本作為銀行的空間，斑駁的暗紅色銹鋼板、裸露的混凝土天花板和地面，構成了獨特的工業記憶場。設計團隊保留這些歷史痕跡，使其成為空間焦點，契合 “簡潔純粹” 的設計理念。沿周邊增設的 2.6 米高的矮墻系統，搭配水平金屬框架，不僅在視覺上緩解了空間垂直方向的冷峻感，還增添了現代設計的印記。透過新的金屬網格，能看到精心保留的銹鋼墻，它們從原本的干掛構件轉變為兼具裝飾性與功能性的界面，自然地劃分出不同的體驗區域。

The reception area is a highlight of the interior design. The dark red rusty steel plate contrasts sharply with the curved wall, and the rough metal texture and translucent resin plate interweave to create a strong aesthetic tension. The curved wall breaks the rigidity of traditional orthogonal geometry and achieves a delicate balance between industrial relics and modern design. The customized interactive service counter is unique. The stainless steel drawer cabinet draws on the form of traditional Chinese medicine cabinets. Customers place orders by scanning the QR code, and the hidden track system in the background will send the products to the front desk for packaging. This retro and modern "medicine-taking" shopping system improves shopping efficiency and makes the shopping process full of ritual.

接待區是室內設計的一大亮點。暗紅色銹鋼板與彎曲的墻壁形成鮮明對比，粗糙的金屬質感與半透明樹脂板相互交織，產生強烈的美學張力。彎曲墻壁打破了傳統正交幾何形狀的僵硬感，在工業遺跡與現代設計之間達成了一種微妙的平衡。定制的互動服務柜臺別具一格，不銹鋼抽屜柜借鑒了傳統中藥柜的形式，顧客通過掃描二維碼下單，后臺隱藏的軌道系統會將產品送至前臺包裝，這種復古又現代的 “取藥式” 購物系統，提升了購物效率，也讓購物過程充滿儀式感。

The design of the exhibition and display areas is equally exquisite. At the entrance, the lighthouse-shaped device made of yellow translucent resin is eye-catching and becomes the visual focus of the brand image. The three sets of metal display racks around display various beauty products. When holding special exhibitions, the resin panel screen can be unfolded and fixed on the metal structure of the wall to provide a flat display surface. The display cabinet is based on a triangle shape and adopts a modular design, which can not only meet daily retail needs, but also flexibly adjust the layout during events. The beauty display unit uses corrugated acrylic panels, which can reduce the cost of customization while being adjusted according to different product display needs. In a corner of the space, functions such as makeup waste disposal, independent triangular mirrors and acrylic display racks are integrated. These elements can be used alone or in combination, which enhances the adaptability and interactivity of the props.

展覽和展示區域的設計同樣精妙。入口處，黃色半透明樹脂打造的燈塔造型裝置引人注目，成為品牌形象的視覺焦點。周圍三組金屬展示架陳列著各類美妝產品，在舉辦特殊展覽時，樹脂面板屏風可展開固定在墻壁金屬結構上，提供平整的展示面。展示柜以三角形為基本造型，采用模塊化設計，既能滿足日常零售需求，又能在活動期間靈活調整布局。美妝展示單元使用波紋亞克力板，降低定制成本的同時，可根據不同產品展示需求進行調整。在空間的一角，集成了化妝垃圾處理、獨立三角鏡和亞克力展示架等功能，這些元素可單獨使用或組合搭配，增強了道具的適應性和互動性。

The yellow mobile cabinet in the makeup trial area is the visual center of the space. Its double-sided design and flexible functions are eye-catching. In the activity mode, it can be embedded in the wall, freeing up the floor space to form a spacious activity area; when unfolded and fixed on the structural column, the folding table and built-in mirror form an independent makeup space, providing customers with a private trial environment, and can also be used to hold beauty workshops or private consultations.

化妝試用區的黃色移動柜是空間的視覺中心，雙面設計和靈活功能令人眼前一亮。在活動模式下，它可嵌入墻壁，釋放地面空間，形成寬敞的活動區域；展開并固定在結構柱上時，折疊桌面和內置鏡子構成獨立的化妝空間，為顧客提供私密的試用環境，也可用于舉辦美妝工作坊或私人咨詢。

RERY Fashion Life Gallery perfectly integrates historical culture with modern fashion through unique interior and exterior decoration design. In this space, people can feel the weight of history and experience the convenience and novelty brought by modern design. It is not only a shopping place, but also a platform for cultural exchange and experience, bringing consumers a brand new fashion life experience.

RERY 時尚生活畫廊通過獨特的室內外裝飾裝修設計，將歷史文化與現代時尚完美融合。在這個空間里，人們既能感受到歷史的厚重，又能體驗到現代設計帶來的便捷與新奇。它不僅是一個購物場所，更是一個文化交流和體驗的平臺，為消費者帶來全新的時尚生活體驗。

△平面圖

編輯：夏邊際

撰文：豆寶寶

校改：吳一仁

編排：布忠耀

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