《哪吒2》票房大爆后，中國電影市場的天花板有多高？昨天，第15屆北京國際電影節核心論壇之產業論壇舉行，與會中外嘉賓不僅透露了《哪吒2》在海外上映的最新情況，還從市場與技術的角度展望了中國電影市場的未來。

《哪吒2》已跨越文化壁壘
作為今年的爆款影片，《哪吒2》引發的關注是現象級的。影片在國內的放映已接近尾聲，但“吒兒”征服全球觀眾的旅程才剛剛開始。
英國TrinityCineAsia公司負責《哪吒2》在歐洲地區的發行，論壇現場，該公司聯合創始人塞德里克·貝雷爾興奮地向大家分享影片上映的最新喜報。他表示，《哪吒2》已成為近20年來歐洲地區影響力最高的華語影片之一。“我們正在見證這一現象——《哪吒2》已成為一個文化符號。這部由中國團隊主導創作的作品，其影響力已遠超本土，在海外觀眾中引發了強烈共鳴，特別是在年輕觀眾群體中，我們看到了前所未有的參與度。中國創作者獨特的講故事方式，已經跨越了文化壁壘。”
華人影業負責《哪吒2》在北美地區、大洋洲地區的發行，華人文化集團公司副總裁應旭君感慨，這不僅是中國電影市場的一大盛事，也是世界電影市場的盛事。“不論我們走到哪里，都感受到來自全世界電影人的善意和祝福，這部作品證明了電影和電影院的魅力。”她透露，該片在北美和大洋洲地區的排片和票房都取得了非常好的成績，并且正在精心準備影片英語版本的二次發行。
“我們正在跟餃子導演密切溝通，也請了一些英語配音演員為影片助力，敬請大家期待。”應旭君坦言，她在做《哪吒2》海外發行時深切體會到宣發的重要性。她說，相比國內，海外的宣發費用高出了一個量級，因此必須精打細算。在步驟上，第一波宣傳需要把觀眾吸引過來，第二波則是依靠影片口碑發酵做到“口口相傳”。在此過程中，社交媒體的精準宣發非常重要，因為許多海外觀眾就是通過社交媒體上網紅的推薦才知道《哪吒2》。“未來《流浪地球3》《哪吒3》上映，要提前做準備和籌劃，確保宣發費用的精準投放。”
分析
中國電影市場潛力仍在
春節檔結束后，國內電影市場一直處于較為平淡的狀態，不過，參與論壇的中外嘉賓一致認為，中國電影市場依舊具有較好的潛力與前景，他們對中國電影產業充滿信心。
“今年是世界電影誕生130周年、中國電影誕生120周年，與音樂、舞蹈、戲劇、美術等幾千年歷史的藝術相比，電影還是個火力旺盛的小孩，不用擔心，肯定能折騰出一條更有意思的道路！”導演黃建新笑言，美國電影市場年度票房這些年來一直在100億美元上下浮動，代表的是產業總量，《哪吒2》超過150億元的國內票房，代表的是“產業天花板”，“不能指望天花板能替代總量。”他勉勵同行不要焦慮、不要氣餒，電影市場總量還在，這是一個規律。“中國電影人要有信心，我們還會向上攀登，如果暑期檔表現不錯，我覺得票房總量會超過去年。”
對于黃建新的發言，導演劉偉強也表示強烈贊同。他說，這些年自己經歷了香港電影市場的起起落落，深有感觸。無論高峰還是低谷，電影人都會堅持拍片，市場永遠在變，但電影人會一起努力。
IMAX中國首席執行官孟丹青在現場列出一組調查數據：歐美國家愿意前往影院的觀眾占比約為32%到38%，而中國的這個數據是78%，全世界最高。“去年整個市場確實比較淡，但今年春節檔，市場回來了。中國老百姓還是愿意在影院看電影。”他直言，電影人的責任是不斷吸引觀眾前往影院，而IMAX就是保證觀眾能獲得最好的觀影體驗。他介紹，今年IMAX會繼續推出原創內容，比如在影院轉播電競比賽等，目的就是為了吸引增量觀眾。“我們去年做了英雄聯盟總決賽的轉播，有八成觀眾五年內都沒進過影院，但他們來看了這場比賽，并且多達九成的觀眾說，未來還會來影院觀影。”
展望
未來一半電影由AI拍攝
論壇最后，嘉賓們從技術革新角度展望電影未來的發展方向。
談及風頭正盛的AI技術，黃建新預測，未來，一半的電影可能由AI完成，另一半則維持人類最獨特的創作。攝影師出身的劉偉強則表示，技術每天都在變化，但歸根結底，技術只是工具，人則是駕馭和利用工具的主體。“AI不會溝通，但人與人之間需要溝通。我不反對技術，但電影需要表達感情，AI只是輔助我們的工具。”
作為代表行業最高放映技術水平的品牌之一，IMAX今年將加大與中國導演的合作。孟丹青表示，今年預計將有5部用IMAX攝影機拍攝的國產影片，創下歷史新高。“拍攝階段，我們會和導演溝通，幫助他們實現全方位的創作目標；之后的后期階段和IMAX廳的放映，都是從制作層面保障觀眾能看到導演想要表達的故事與思想，為觀眾呈現更沉浸的視聽體驗。”
有意思的是，對于技術與內容的關系，做內容的劉偉強與做技術的孟丹青分別闡述了對方的重要性。劉偉強說，無論畫面還是聲音，電影一直用不斷升級的技術讓觀眾獲得更好的視聽體驗，“什么是杜比、IMAX，很多人還不知道，我們要努力推廣這些內容，讓觀眾知道在手機上看視頻和在影院看電影是不一樣的，利用這些技術吸引觀眾來影院。”孟丹青則表示，最根本的還是在“故事本身”，“銀幕再好也覆蓋不了一個很差的故事”。他很高興看到整個行業開始慢下來，認真打磨故事，把更多時間放在開發上。

https://weibo.com/ttarticle/p/show?id=2309405157977115197507
https://weibo.com/ttarticle/p/show?id=2309405157977173918029
https://weibo.com/ttarticle/p/show?id=2309405157977249415341
https://weibo.com/ttarticle/p/show?id=2309405157977387827323
https://weibo.com/ttarticle/p/show?id=2309405157977421381747
https://weibo.com/ttarticle/p/show?id=2309405157978704838819
https://weibo.com/ttarticle/p/show?id=2309405157978969080449
https://weibo.com/ttarticle/p/show?id=2309405157979254030355
https://weibo.com/ttarticle/p/show?id=2309405157979849884076
https://weibo.com/ttarticle/p/show?id=2309405157980151874283
https://weibo.com/ttarticle/p/show?id=2309405157980432892298
https://weibo.com/ttarticle/p/show?id=2309405157982689427728
https://weibo.com/ttarticle/p/show?id=2309405157983083429891
https://weibo.com/ttarticle/p/show?id=2309405157983259853136
https://weibo.com/ttarticle/p/show?id=2309405157983742197871
https://weibo.com/ttarticle/p/show?id=2309405157984144588834
https://weibo.com/ttarticle/p/show?id=2309405157984585253735
https://weibo.com/ttarticle/p/show?id=2309405157984803094609
https://weibo.com/ttarticle/p/show?id=2309405157985193427480
https://weibo.com/ttarticle/p/show?id=2309405157985654538505
https://weibo.com/ttarticle/p/show?id=2309405157986413707444
https://weibo.com/ttarticle/p/show?id=2309405157986820817216
https://weibo.com/ttarticle/p/show?id=2309405157987164750189
https://weibo.com/ttarticle/p/show?id=2309405157987412213897
https://weibo.com/ttarticle/p/show?id=2309405157987609346163
https://weibo.com/ttarticle/p/show?id=2309405157987718136132
https://weibo.com/ttarticle/p/show?id=2309405157495730733153
https://weibo.com/ttarticle/p/show?id=2309405157495772414002
https://weibo.com/ttarticle/p/show?id=2309405157495814619310
https://weibo.com/ttarticle/p/show?id=2309405157495852368267
https://weibo.com/ttarticle/p/show?id=2309405157495910826044
https://weibo.com/ttarticle/p/show?id=2309405157495953031194
https://weibo.com/ttarticle/p/show?id=2309405157495990780068
https://weibo.com/ttarticle/p/show?id=2309405157496045306112
https://weibo.com/ttarticle/p/show?id=2309405157496137580678
https://weibo.com/ttarticle/p/show?id=2309405157496095637891
https://weibo.com/ttarticle/p/show?id=2309405157496175067248
https://weibo.com/ttarticle/p/show?id=2309405157496217272527
https://weibo.com/ttarticle/p/show?id=2309405157496255021137
https://weibo.com/ttarticle/p/show?id=2309405157496296964432
https://weibo.com/ttarticle/p/show?id=2309405157496338907246
https://weibo.com/ttarticle/p/show?id=2309405157496376656083
https://weibo.com/ttarticle/p/show?id=2309405157861750865934
https://weibo.com/ttarticle/p/show?id=2309405157861394088011
https://weibo.com/ttarticle/p/show?id=2309405157861176246371
https://weibo.com/ttarticle/p/show?id=2309405157861037834419
https://weibo.com/ttarticle/p/show?id=2309405157860840702247
https://weibo.com/ttarticle/p/show?id=2309405157860651958302
https://weibo.com/ttarticle/p/show?id=2309405157860467146877
https://weibo.com/ttarticle/p/show?id=2309405157860290986043
https://weibo.com/ttarticle/p/show?id=2309405157860148641970
https://weibo.com/ttarticle/p/show?id=2309405157858865184961
https://weibo.com/ttarticle/p/show?id=2309405157858692956167
https://weibo.com/ttarticle/p/show?id=2309405157858466726010
https://weibo.com/ttarticle/p/show?id=2309405157858281914391
https://weibo.com/ttarticle/p/show?id=2309405157858101821596
https://weibo.com/ttarticle/p/show?id=2309405157857933787231
https://weibo.com/ttarticle/p/show?id=2309405157857669808196
https://weibo.com/ttarticle/p/show?id=2309405157857162297493
https://weibo.com/ttarticle/p/show?id=2309405157856877084733
https://weibo.com/ttarticle/p/show?id=2309405157856713507071
https://weibo.com/ttarticle/p/show?id=2309405157856365117540
https://weibo.com/ttarticle/p/show?id=2309405157856143081647
https://weibo.com/ttarticle/p/show?id=2309405157855971115293
https://weibo.com/ttarticle/p/show?id=2309405157855832440920
https://weibo.com/ttarticle/p/show?id=2309405157855627182164
https://weibo.com/ttarticle/p/show?id=2309405157855417467080
https://weibo.com/ttarticle/p/show?id=2309405157855170003351
https://weibo.com/ttarticle/p/show?id=2309405157854884790320
https://weibo.com/ttarticle/p/show?id=2309405157854641258708
https://weibo.com/ttarticle/p/show?id=2309405157854494720117
https://weibo.com/ttarticle/p/show?id=2309405157482103439662
https://weibo.com/ttarticle/p/show?id=2309405157484401918198
https://weibo.com/ttarticle/p/show?id=2309405157486004142258
https://weibo.com/ttarticle/p/show?id=2309405157486528430208
https://weibo.com/ttarticle/p/show?id=2309405157488142975022
https://weibo.com/ttarticle/p/show?id=2309405157489045012589
https://weibo.com/ttarticle/p/show?id=2309405157489665769549
https://weibo.com/ttarticle/p/show?id=2309405157490110103632
https://weibo.com/ttarticle/p/show?id=2309405157491133513864
https://weibo.com/ttarticle/p/show?id=2309405157491620053032
https://weibo.com/ttarticle/p/show?id=2309405157492467564628
https://weibo.com/ttarticle/p/show?id=2309405157492866023609
https://weibo.com/ttarticle/p/show?id=2309405157493247705130
https://weibo.com/ttarticle/p/show?id=2309405157500381954081
https://weibo.com/ttarticle/p/show?id=2309405157500747120770
https://weibo.com/ttarticle/p/show?id=2309405157501216620698
https://weibo.com/ttarticle/p/show?id=2309405157501585719342
https://weibo.com/ttarticle/p/show?id=2309405157502013800806
https://weibo.com/ttarticle/p/show?id=2309405157502366122239
https://weibo.com/ttarticle/p/show?id=2309405157502647140719
https://weibo.com/ttarticle/p/show?id=2309405157502986879037
https://weibo.com/ttarticle/p/show?id=2309405157503184011285
https://weibo.com/ttarticle/p/show?id=2309405157552764879376
https://weibo.com/ttarticle/p/show?id=2309405157554698453045
https://weibo.com/ttarticle/p/show?id=2309405157556246151451
https://weibo.com/ttarticle/p/show?id=2309405157557751644181
https://weibo.com/ttarticle/p/show?id=2309405157559068917819
https://weibo.com/ttarticle/p/show?id=2309405157560029151431
https://weibo.com/ttarticle/p/show?id=2309405157560620548189
https://weibo.com/ttarticle/p/show?id=2309405157560977326188
https://weibo.com/ttarticle/p/show?id=2309405157533521149971
https://weibo.com/ttarticle/p/show?id=2309405157534054088844
https://weibo.com/ttarticle/p/show?id=2309405157534364467218
https://weibo.com/ttarticle/p/show?id=2309405157534833967178
https://weibo.com/ttarticle/p/show?id=2309405157535287214084
https://weibo.com/ttarticle/p/show?id=2309405157535723421801
https://weibo.com/ttarticle/p/show?id=2309405157536352305161
https://weibo.com/ttarticle/p/show?id=2309405157536671072317
https://weibo.com/ttarticle/p/show?id=2309405157537308606529
https://weibo.com/ttarticle/p/show?id=2309405157538516828270
https://weibo.com/ttarticle/p/show?id=2309405157540467179649
https://weibo.com/ttarticle/p/show?id=2309405157541612224779
https://weibo.com/ttarticle/p/show?id=2309405157542111346834
https://weibo.com/ttarticle/p/show?id=2309405157542824116283
https://weibo.com/ttarticle/p/show?id=2309405157543482621966
https://weibo.com/ttarticle/p/show?id=2309405157543893926479
https://weibo.com/ttarticle/p/show?id=2309405157544598569362
https://weibo.com/ttarticle/p/show?id=2309405157545105817774
https://weibo.com/ttarticle/p/show?id=2309405157545676243081
https://weibo.com/ttarticle/p/show?id=2309405157546087547041
https://weibo.com/ttarticle/p/show?id=2309405157546406314368
https://weibo.com/ttarticle/p/show?id=2309405157566438310088
https://weibo.com/ttarticle/p/show?id=2309405157567184896085
https://weibo.com/ttarticle/p/show?id=2309405157583466921987
https://weibo.com/ttarticle/p/show?id=2309405157583731425539
https://weibo.com/ttarticle/p/show?id=2309405157584062513518
https://weibo.com/ttarticle/p/show?id=2309405157584326754322
https://weibo.com/ttarticle/p/show?id=2309405157584629006578
https://weibo.com/ttarticle/p/show?id=2309405157584834265458
https://weibo.com/ttarticle/p/show?id=2309405157585417535767
https://weibo.com/ttarticle/p/show?id=2309405157585950212144
https://weibo.com/ttarticle/p/show?id=2309405157586352865507
https://weibo.com/ttarticle/p/show?id=2309405157586738741351
https://weibo.com/ttarticle/p/show?id=2309405157587095257189
https://weibo.com/ttarticle/p/show?id=2309405157587263029576
https://weibo.com/ttarticle/p/show?id=2309405157587745112099
https://weibo.com/ttarticle/p/show?id=2309405157587942506834
https://weibo.com/ttarticle/p/show?id=2309405157588223524978
https://weibo.com/ttarticle/p/show?id=2309405157588642693274
https://weibo.com/ttarticle/p/show?id=2309405157589012054385
https://weibo.com/ttarticle/p/show?id=2309405157589536342147
https://weibo.com/ttarticle/p/show?id=2309405157589724823850
https://weibo.com/ttarticle/p/show?id=2309405157589968355646
https://weibo.com/ttarticle/p/show?id=2309405157590316482869
https://weibo.com/ttarticle/p/show?id=2309405157590601695534
https://weibo.com/ttarticle/p/show?id=2309405157591025320099
https://weibo.com/ttarticle/p/show?id=2309405157591386030202
https://weibo.com/ttarticle/p/show?id=2309405157591503470603
https://weibo.com/ttarticle/p/show?id=2309405157591842947270
https://weibo.com/ttarticle/p/show?id=2309405157592862425289
https://weibo.com/ttarticle/p/show?id=2309405157593319604572
https://weibo.com/ttarticle/p/show?id=2309405157593508348053
https://weibo.com/ttarticle/p/show?id=2309405157594162397299
https://weibo.com/ttarticle/p/show?id=2309405157594439483421
https://weibo.com/ttarticle/p/show?id=2309405157594741473761
https://weibo.com/ttarticle/p/show?id=2309405157595077018133
https://weibo.com/ttarticle/p/show?id=2309405157595349647591
https://weibo.com/ttarticle/p/show?id=2309405157595869741432
https://weibo.com/ttarticle/p/show?id=2309405157596322463885
https://weibo.com/ttarticle/p/show?id=2309405157596545024150
https://weibo.com/ttarticle/p/show?id=2309405157596771516774
https://weibo.com/ttarticle/p/show?id=2309405157596980969548
https://weibo.com/ttarticle/p/show?id=2309405157597190947383
https://weibo.com/ttarticle/p/show?id=2309405157597354262604