廣汽傳祺最近搞了個(gè)大動(dòng)作，全新向往S7上市第一天就玩起了價(jià)格游戲。

官方指導(dǎo)價(jià)16.98萬(wàn)起，轉(zhuǎn)頭就用置換補(bǔ)貼把門(mén)檻壓到15.48萬(wàn)，這套路玩得比菜市場(chǎng)砍價(jià)還溜。

這事得從廣汽的處境說(shuō)起。

過(guò)去靠著豐田本田這兩棵搖錢(qián)樹(shù)，日子過(guò)得挺滋潤(rùn)。

現(xiàn)在新能源大潮來(lái)了，傳祺和埃安就成了全村的希望。

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特別是跟華為搭上線(xiàn)之后，傳祺明顯想靠這款車(chē)打個(gè)翻身仗。

新車(chē)造型確實(shí)下了功夫，封閉式前臉配上貫穿大燈，一看就是新能源的派頭。

4.9米的車(chē)長(zhǎng)配上2880毫米軸距，尺寸上夠氣派。

不過(guò)細(xì)看配置單就露餡了，入門(mén)版純電續(xù)航才115公里，這數(shù)字放在2023年實(shí)在不夠看。

最讓人玩味的是營(yíng)銷(xiāo)策略。

官方把置換補(bǔ)貼當(dāng)賣(mài)點(diǎn)宣傳，這招在業(yè)內(nèi)不算新鮮，但傳祺玩得特別直白。

1.5萬(wàn)的置換補(bǔ)貼往海報(bào)上一貼，乍看是實(shí)惠，細(xì)想總覺(jué)得哪里不對(duì)勁。

就像去飯店吃飯，菜單上寫(xiě)著"特價(jià)菜"，結(jié)果發(fā)現(xiàn)得用十年前的糧票才能享受。

智能駕駛方面倒是堆料夠狠。11個(gè)攝像頭加激光雷達(dá)，配上英偉達(dá)的芯片，參數(shù)很漂亮。不過(guò)這些好東西都在高配車(chē)型上，低配版就寒酸多了。這種"看人下菜碟"的做法，消費(fèi)者早就見(jiàn)怪不怪了。

上市12小時(shí)訂單破萬(wàn)，這個(gè)數(shù)字說(shuō)好不好，說(shuō)壞不壞。跟理想、問(wèn)界那些當(dāng)紅炸子雞比，傳祺還得再加把勁。更別說(shuō)小米的汽車(chē)還沒(méi)出手，到時(shí)候市場(chǎng)還得再洗一次牌。

現(xiàn)在的新能源市場(chǎng)就像春運(yùn)的火車(chē)站，人人都想擠上車(chē)。傳祺這波操作，算是把票遞到了消費(fèi)者手里，至于能不能擠上去，還得看真本事。

車(chē)市如棋局，落子無(wú)悔。