法國(guó)競(jìng)爭(zhēng)管理局3月31日宣布對(duì)美國(guó)蘋果公司處以1.5億歐元罰款，原因是該公司濫用其在設(shè)備定向廣告中的主導(dǎo)地位。

法國(guó)競(jìng)爭(zhēng)管理局在新聞稿中指出，蘋果公司于2021年4月發(fā)布“應(yīng)用程序跟蹤透明度”機(jī)制，宣稱以保護(hù)個(gè)人數(shù)據(jù)為目標(biāo)，但其實(shí)施方式“既無(wú)必要，也不適當(dāng)”。該機(jī)制有偏袒蘋果自身服務(wù)之嫌，損害了第三方應(yīng)用程序利益。

Apple was hit with a 150 million euro ($162.4 million) fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices via a privacy control tool. The fine - the first by any antitrust regulator over Apple's App Tracking Transparency tool - comes a year after the European Union hit the company with a 1.8 billion euro antitrust fine for thwarting rival music streaming services on its App Store.

圖源：VCG

新聞稿說(shuō)，該機(jī)制使在iPhone和iPad上使用第三方應(yīng)用程序流程變得過(guò)于復(fù)雜，顯示了蘋果對(duì)自身應(yīng)用程序和第三方應(yīng)用程序的“不對(duì)稱”待遇，對(duì)小型應(yīng)用程序發(fā)行商來(lái)說(shuō)尤為有害。

法國(guó)競(jìng)爭(zhēng)管理局表示，此次處罰針對(duì)的是2021年4月至2023年7月之間蘋果的違規(guī)行為。除罰金外，該局還要求蘋果公司連續(xù)七天在其網(wǎng)站上發(fā)布該處罰決定的摘要。

The French case, which covered the period 2021 to 2023, was triggered by complaints from several associations for online advertisers, publishers and internet networks accusing Apple of abusing its market power. "While the objective pursued by ATT is not in itself open to criticism, the way it is implemented is neither necessary nor proportionate to Apple's stated objective of protecting personal data," the regulator said in a statement. It added that the privacy tool "particularly penalized smaller publishers," as they depend to a large extent on the collection of third-party data to fund their businesses.

法國(guó)競(jìng)爭(zhēng)管理局宣布對(duì)蘋果公司的處罰決定后，代表在線廣告各參與方的行業(yè)協(xié)會(huì)發(fā)表聯(lián)合聲明對(duì)此表示歡迎。聲明說(shuō)：“這一決定標(biāo)志著在線媒體和廣告生態(tài)系統(tǒng)中的9000家公司，以及其他所有收入、商業(yè)模式和戰(zhàn)略受到蘋果機(jī)制嚴(yán)重影響的移動(dòng)生態(tài)系統(tǒng)參與者的重大勝利。”

來(lái)源：新華社 路透社

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