星途的混動車要在俄羅斯開造了。

奔馳撤出俄羅斯之后，留下的工廠一直是個懸念。

如今答案揭曉：中國車企準備接手，生產(chǎn)星途RX和VX混動版。

這事可不簡單，背后透著點門道。

奔馳工廠的“中國新東家”

莫斯科郊外有家汽車廠，以前專門給奔馳干活。

現(xiàn)在門口掛的牌子換成了“莫斯科州汽車廠”，聽起來平平無奇，但里頭要干的事挺有意思——給中國車擰螺絲。

星途這兩款混動車，在國內(nèi)分別叫瑤光C-DM和攬月C-DM。

到了俄羅斯地盤，可能改頭換面用“Esteo”這名字賣。

說來也有趣，取個洋名好辦事，就像中國人出國愛叫個英文名，車企出海也懂這套。

生產(chǎn)資格已經(jīng)拿到手。

俄羅斯技術(shù)監(jiān)督局的數(shù)據(jù)庫里，LX、TXL和RX三款車的認證文件都齊活了。

VX混動版的認證估計也快了，畢竟文件都遞上去了。

車是好車，但俄羅斯人買賬嗎？

https://www.yinghuizz.com/yhglv/202503-6237.html

https://www.yinghuizz.com/yhyx/202503-6236.html

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星途這兩款混動車，數(shù)據(jù)挺漂亮。

RX混動版（瑤光C-DM）零百加速4.9秒，百公里油耗5.4升。

VX混動版（攬月C-DM）五秒破百，滿油滿電能跑1300公里。

這水平放在俄羅斯市場，妥妥的降維打擊。

俄本土車企折騰這么多年，混動車還是稀罕物。

但俄羅斯人買車有個特點：認牌子。

大眾、豐田這些老牌車企撤走后，中國車確實填補了空缺，可要論品牌號召力，還得再熬幾年。

星途改叫Esteo，八成也是琢磨透了這點——新名字好洗腦，總比帶著“中國血統(tǒng)”硬闖強。

中國車企的俄羅斯算盤

俄羅斯市場現(xiàn)在是個奇妙的局。

西方車企跑光了，留下大片空白。

中國車去年在俄賣了快30萬輛，市占率沖到40%。

這勢頭看著猛，但隱患也不小：一來俄民眾收入縮水，高價車不好賣；二來政治風向說變就變，今天讓你賣，明天指不定出啥幺蛾子。

星途選這時候進場，步子邁得謹慎。

先在奔馳舊廠試水混動，明顯是看準了俄羅斯新能源車近乎真空的狀態(tài)。

要是成了，往后純電車型跟進就是順理成章；萬一不成，損失也比大張旗鼓建新廠小得多。

有個細節(jié)值得玩味：負責申報認證的是“Esteo Rus”公司。

這操作眼熟不？

像極了手機圈里的“馬甲戰(zhàn)術(shù)”——本尊躲在幕后，馬甲沖鋒陷陣。

真要遇到突發(fā)狀況，砍個馬甲總比傷及本體強。

混動車在俄羅斯能火嗎？

俄羅斯天寒地凍，電動爹們集體趴窩的新聞沒少傳。

但混動車倒是個折中方案——有油就能跑，不依賴充電樁。

星途這兩款車的續(xù)航很聰明：標稱1200-1300公里，明擺著針對俄羅斯地廣人稀的特點。

從莫斯科開到圣彼得堡不用加油，這賣點可比什么智能座艙實在多了。

價格才是關(guān)鍵。

目前放風說要比國內(nèi)貴20%，走中高端路線。

但俄羅斯現(xiàn)在買得起30萬盧布以上車的群體，十個指頭數(shù)得過來。

要我說，不如學國內(nèi)新勢力先虧本賺吆喝，把市占率砸出來再說。

中國車在俄羅斯的玩法越來越老練。

從最初低價傾銷，到現(xiàn)在玩品牌切換、技術(shù)降維，明顯是吃透了這個特殊市場。

奔馳工廠的機器重新轟鳴那天，流水線上跑下來的恐怕不止是汽車，還有一套中國車企海外擴張的新范本。