在眾多老車(chē)迷和老司機(jī)們的心中，提起212，一定是具有特別意義的存在。212不僅是一輛車(chē)，更是一種精神寄托。那么，當(dāng)212從一款車(chē)到一個(gè)品牌，煥然新生的212越野車(chē)品牌，會(huì)為當(dāng)代消費(fèi)者帶來(lái)怎么樣的越野體驗(yàn)?zāi)亍?/p>

全民記憶212

212作為一款車(chē)，是中國(guó)越野車(chē)的代表。一路走來(lái)，60余載的歷程，212越野車(chē)榮譽(yù)等身，與那個(gè)時(shí)代交相輝映，引發(fā)著一代代人的共鳴與動(dòng)情。212不僅是中國(guó)越野車(chē)的開(kāi)山之作，更曾深度參與家國(guó)建設(shè)，伴隨國(guó)民生活一路走來(lái)，60余年的生命周期，更是成為幾代人的記憶。

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從1966誕生直至上世紀(jì)末逐步淡出，212長(zhǎng)期為國(guó)防事業(yè)貢獻(xiàn)力量，長(zhǎng)期保有著高通過(guò)性、高易用性和高可靠性的口碑，是國(guó)內(nèi)銷(xiāo)售時(shí)間最長(zhǎng)、產(chǎn)銷(xiāo)量最大的越野車(chē)之一。對(duì)于很多老司機(jī)們來(lái)說(shuō)，人生中的第一次駕駛汽車(chē)，甚至是第一次購(gòu)車(chē)的經(jīng)歷，其中都少不了212的身影。

然而，社會(huì)快速的發(fā)展和市場(chǎng)迭代，一些企業(yè)抓住機(jī)遇的同時(shí)，也有一些企業(yè)從輝煌走向黯淡。北京汽車(chē)制造廠經(jīng)歷了9年沒(méi)有新產(chǎn)品的困頓時(shí)期，在2020年北京汽車(chē)制造廠正式落戶(hù)青島。從新基地誕生出來(lái)的全新212，將強(qiáng)勢(shì)回歸市場(chǎng)，在方盒子“井噴”之年，與眾多車(chē)型同場(chǎng)競(jìng)技。

全新品牌212

曾經(jīng)的212，是青澀記憶中值得信賴(lài)的伙伴，在中國(guó)工業(yè)建設(shè)中扮演著可靠的角色；如今的212，在繼承硬派越野基因的同時(shí)將現(xiàn)代理念寫(xiě)入產(chǎn)品設(shè)計(jì)，為當(dāng)代消費(fèi)者締造更優(yōu)越的越野體驗(yàn)。

在歷史與時(shí)代的脈搏交織中，212越野車(chē)品牌迎來(lái)了全新的發(fā)展篇章，它不僅承載著深厚的歷史底蘊(yùn)，更以創(chuàng)新精神不斷探索、突破邊界。2023年，隨著魏橋創(chuàng)業(yè)集團(tuán)正式控股北京汽車(chē)制造廠，“國(guó)寶品牌”212也進(jìn)入了復(fù)興倒計(jì)時(shí)。

對(duì)于魏橋是怎樣一家企業(yè)，或許對(duì)于很多人還有些陌生。魏橋創(chuàng)業(yè)集團(tuán)連續(xù)12年上榜世界500強(qiáng)榜單，2023年以營(yíng)業(yè)收入749億2280萬(wàn)美元位列世界500強(qiáng)第172位。同時(shí)，魏橋創(chuàng)業(yè)集團(tuán)的價(jià)值觀是“為國(guó)創(chuàng)業(yè)，為民造福”， 對(duì)于造車(chē)同樣秉承一貫的長(zhǎng)期主義。

在新時(shí)代語(yǔ)境下，212越野車(chē)品牌致力于講好當(dāng)代中國(guó)越野文化與越野精神的故事，憑借堅(jiān)毅可靠、經(jīng)典純粹、熱誠(chéng)真摯、進(jìn)取突破的品牌個(gè)性，在面對(duì)新時(shí)代的挑戰(zhàn)與機(jī)遇的同時(shí)，勇敢地邁出自己的步伐，激勵(lì)無(wú)數(shù)越野愛(ài)好者一路向前。全新的212品牌，不僅要與中國(guó)的年輕消費(fèi)者產(chǎn)生共鳴，也致力于讓全球消費(fèi)者領(lǐng)略到這一具有中國(guó)特色越野車(chē)品牌的獨(dú)特魅力。

全新產(chǎn)品212

全新212以“傳承”與“復(fù)古美學(xué)”為設(shè)計(jì)核心，承載歷史的記憶，也開(kāi)啟未來(lái)的無(wú)限可能，新車(chē)前臉保留“一拱、二圓、三橫、四縱”的產(chǎn)品設(shè)計(jì)基因，車(chē)身側(cè)面線(xiàn)條簡(jiǎn)潔流暢，整車(chē)輪廓方正有力，給人以安全、穩(wěn)重的視覺(jué)感受并展現(xiàn)出簡(jiǎn)約與純粹的力量之美。

沿用的“防空燈”設(shè)計(jì)，則是對(duì)越野基因的一種致敬，并賦予其全新的科技內(nèi)涵；極短的前、后懸設(shè)計(jì)，大幅度提升了越野體驗(yàn)中的通過(guò)能力，將設(shè)計(jì)理念與實(shí)用性高度統(tǒng)一。全新212深諳越野愛(ài)好者的場(chǎng)景需求，將非承載式車(chē)身、前后五連桿整體橋式懸架，以及分時(shí)四驅(qū)系統(tǒng)集于一身，讓越野回歸越野本身，這也是目前中國(guó)自主品牌中僅有的將這幾個(gè)配置集于一身的越野車(chē)型。

全新212基于WY專(zhuān)業(yè)越野平臺(tái)打造，該平臺(tái)兼容傳統(tǒng)燃油和混合動(dòng)力系統(tǒng)，為越野愛(ài)好者提供了全面的駕駛體驗(yàn)，同時(shí)還可拓展出多種越野產(chǎn)品，包括三門(mén)版及皮卡產(chǎn)品。未來(lái)，212品牌還將在新能源越野車(chē)領(lǐng)域做出拓展，基于輕量化材料技術(shù)開(kāi)發(fā)WB平臺(tái)，以滿(mǎn)足不同圈層消費(fèi)者的多元化需求。

從一輛車(chē)到一個(gè)品牌，從純粹情懷到越野生活。它是相同的212，一路走來(lái)，傳承經(jīng)典；它是不同的212，一路向前，賦予新生。